Mobli is coming soon

Mobli was a social mobile photo and video-sharing app that allowed users to capture, share, and discover multimedia content. Launched in 2010, Mobli aimed to create a visual search engine where users could follow other users, hashtags, and locations to see photos and videos related to their interests.

The platform differentiated itself by offering various filters and editing tools, as well as real-time updates from live events and popular venues. Mobli gained attention for its celebrity investors and endorsements, including from Leonardo DiCaprio and Serena Williams.

Despite initial popularity and substantial funding, the app struggled to compete with dominant players like Instagram and eventually shut down in 2016.

Mobli, founded by Israeli entrepreneur Moshe Hogeg in 2010, was designed to be more than just a photo-sharing app. It sought to create a comprehensive visual search and discovery platform. Users could upload photos and videos, apply a variety of filters and effects, and share their content with followers. One of Mobli’s unique features was its focus on location-based content, enabling users to view photos and videos from specific places around the world in real-time. This made it popular for events, allowing people to see updates from concerts, sports events, and other gatherings.Mobli also emphasized the importance of following not just people, but also specific hashtags and locations. This allowed for a more personalized and targeted content discovery experience. The app aimed to create communities around shared interests and events, enhancing the social aspect of multimedia sharing.The company managed to attract significant attention and investment from high-profile individuals.

Leonardo DiCaprio, one of its early backers, invested $4 million and joined the advisory board. Other notable investors included Tobey Maguire, Serena Williams, and Mexican billionaire Carlos Slim.Despite its innovative features and high-profile endorsements, Mobli faced stiff competition from Instagram, which was acquired by Facebook in 2012 and rapidly expanded its user base. Mobli struggled to keep up with Instagram’s growth and the increasing dominance of other social media platforms like Snapchat.In an effort to diversify and pivot, Mobli acquired Pheed, another social media platform, in 2014.

However, this move was not enough to turn the tide. By 2016, Mobli’s user base had dwindled, and the app was eventually shut down. The company's intellectual property, including patents related to geolocation and multimedia sharing, was later sold to Snapchat.Mobli's rise and fall highlight the challenges of competing in the fast-evolving social media landscape, where even well-funded startups with celebrity backing can struggle to maintain relevance against more established giants.

Learn more at wikipedia

In the meantime, why not learn about Deetz - the best digital business card for Realtors

Deetz is a new FREE digital business card for realtors. You can share photographs, social media links, listings, and even embed video. All interactions are tracked and can be sent straight to your CRM via direct integration.
‍
It even includes a FREE open house app, with both QR code and NFC tap options as well as the ability to turn your phone or tablet into a kiosk. Give it a go and see why it is the best digital business card for realtors.